SACRAMENTO, Calif. – With the current economic climate and limited financial resources, can your business use public relations to help meet its goals? TechCoire is proud to present Public Relations in a Down Economy —Thursday, August 26 at the Sacramento Marriott Hotel.

TechCoire, one of Northern California’s leading business-technology education and networking organizations, will present a panel of communications and public relations leaders who know what it takes for a company to stay relevant in any economy.

The panel of experts includes: Patrick McNeil, Director of Public Relations and Strategy, VSP, Dave Saveedra, Director of Corporate Communications, DST Output, and Bill Halldin, President of Halldin Public Relations and Sacramento's 2010 PR Professional of the year. Moderating the discussion will be Bob Shallit, Business Columnist for the Sacramento Bee.

They will share meaningful ways to thrive – not just survive – and provide clear strategies and tactics that work.

The panel will discuss:

• How to meet and exceed the expectations of executives and audiences, despite dwindling resources

• How to use social media and creative programs to break through a tough market...and out of doom-and-gloom headlines

• How to adapt to the changed climate, re-prioritize and re-program your organization for success by maximizing the impact of your PR!

“We are excited to have an excellent group of experts share their insights in the public relations sector at our upcoming meeting,” said Gopan Madathil, President of TechCoire. “It’s important for our members to know how public relations can help grow their business, especially under tight economic conditions.”

The Sacramento Marriott Hotel is located at 11211 Point East Drive in Rancho Cordova. Networking will begin at 6 p.m., followed by the panel discussion at 7 p.m.

Visit http://www.techcoire.com/ for more information on TechCoire and to RSVP to the event.

About TechCoire

Founded in 2001, TechCoire is a leading educational networking organization based in Sacramento. For more than nine years, TechCoire has developed and hosted leading-edge programs and events focused on helping early stage entrepreneurs serving a network of over 5,000 professionals from Northern California. For more information about TechCoire, visit http://techcoire.com/.